What is Business Intelligence BI and what tools exist?

Today, self-service BI has become a standard for average business tasks, allowing entrepreneurs to conduct analytics more cost-effectively. Make sure you pick the right vendor and include all the necessary features to help your employees access those insights. Automation may lower the quality of the end reports and their flexibility as it will be limited by the way the reporting is designed. But, as a benefit, the self-service approach doesn’t require actual technical staff to operate the system all the time. Users that are not tech-savvy will be able to create a report for themselves or access a dedicated section of the data storage.

It involves the combination of BI applications and collaboration tools to enable different users to work together on data analysis and share information with one another. For example, users can annotate BI data and analytics results with comments, questions and highlighting via the use of online chat and discussion tools. One of the early BI technologies, OLAP tools enable users to analyze data along multiple dimensions, which is particularly suited to complex queries and calculations. In the past, the data had to be extracted from a data warehouse and stored in multidimensional OLAP cubes, but it’s increasingly possible to run OLAP analyses directly against columnar databases. BI programs often incorporate forms of advanced analytics, such as data mining, predictive analytics, text mining, statistical analysis and big data analytics. A common example is predictive modeling that enables what-if analysis of different business scenarios.

According to Glassdoor, the average base salary for business intelligence managers in the United States was $120,356 as of September 2023 [1]. That’s significantly higher than the median pay for all jobs in the nation, which the US Bureau of Labor Statistics (BLS) put at $46,310 as of May 2022 [2]. The SQL Server Integration Services, SQL Server Analytic Services, and SQL Server Reporting Services are all part of the SQL Server Suite. Using these tools, massive amounts of data can be converted into digestible reports, dashboards, graphs, spreadsheets, and more. ICTSD (International Centre for Trade and Sustainable Development) was established in 1996 as a non-profit organization based in Geneva, Switzerland.

Unstructured data can also simply be the knowledge that business users have about future business trends. Business forecasting naturally aligns with the BI system because business users think of their business in aggregate terms. Capturing the business knowledge that may only exist in the minds of business users provides some of the most important data points for a complete BI solution. As you can imagine, what is business intelligence this is important for BI as businesses create more and more data by the year, and BI platforms have to keep up with the increasing demands made on them. But if not maintained, dashboards and data sources may fall behind as big data evolves. Another example is the meal-kit service HelloFresh which automated its reporting processes because its digital marketing team spent far too much time on it each month.

It’s important to note that this is a very modern definition of BI—and BI has had a strangled history as a buzzword. Traditional Business Intelligence, capital letters and all, originally emerged in the 1960s as a system of sharing information across organizations. The term Business Intelligence was coined in 1989, alongside computer models for decision making.

Such insights can then be used to make better business decisions that increase productivity and revenue, leading to accelerated business growth and higher profits. Like Tableau, Dundas BI features a drag-and-drop function that allows users to analyze data on their own, without involving their IT team. The tool is known for its simplicity and flexibility through interactive dashboards, reports, and visual analytics.

There are business intelligence solutions customized for different sectors, some more focused on multinationals and others on SMEs. Deciding which is the best one for each company will depend on each company’s needs, and the allocated budget for these kind of tools. The term business intelligence was first used in 1865 by author Richard Millar Devens, when he cited a banker who collected intelligence on the market ahead of his competitors. In 1958, an IBM computer scientist named Hans Peter Luhn explored the potential of using technology to gather business intelligence. His research helped establish methods for creating some of IBM’s early analytics platforms. Business intelligence is integral to strategic decision-making in companies and organizations.

  • Cubes form a multidimensional database of information that can be adapted to group it in different ways and create reports more quickly.
  • The data analyst is a statistician who always needs to drill deep down into data.
  • With this tool, you can export data from sources like Google Analytics, Salesforce, and more.
  • This tool is downloadable software, so you can choose to run analytics either on the cloud or in a reporting server.
  • Users can analyze this information to gain insights into how the business is performing.

But for those who haven’t adopted a tool yet, or are simply looking to learn more, it can be difficult to understand exactly what BI is. We created this complete guide to educate people on what BI is, how it works, and more. Major IT vendors that offer BI software include IBM, Microsoft, Oracle, SAP, SAS and Salesforce, which bought Tableau in 2019 and also sells its own tools developed before the acquisition. Google is also in the BI market through its Looker unit, acquired in 2020. Other notable BI vendors include Alteryx, Domo, GoodData, Infor Birst, Information Builders, Logi Analytics, MicroStrategy, Pyramid Analytics, Sisense, ThoughtSpot and Yellowfin. In recent years, both the development and use of these types of tools has grown exponentially in companies.

Like all improved technologies, BI was first established keeping in consideration the buying competence of rich firms. Therefore, BI system is yet not affordable for many small and medium size companies. BI system assigns accountability in the organization as there must be someone who should own accountability and ownership for the organization’s performance against its set goals. It also collects statistics on market share and data from customer surveys from each hotel to decides its competitive position in various markets.

What is considered a business intelligence tool

The challenge that arose at that time was combining quick and easy-to use Business Intelligence solutions, that were capable of providing safe and reliable information at the same time. Retailers, for example, can increase cost savings by comparing performance and benchmarks across stores, channels and regions. And, with visibility into the claims process, insurers can see where they are missing service targets and use that information to improve outcomes. BI attempts to solve this problem by analyzing current data that is ideally presented on a dashboard of quick metrics designed to support better decisions. This tool is a great solution for remote employees who want to structure their work tasks and create an action plan. In the program, you can add tasks by section and move them from one to another as they are completed.

What is considered a business intelligence tool

We’ve got consultants ready to discuss your data and analytics challenges and provide answers on how to achieve your business objectives. Selecting a business intelligence tool does not need to be a daunting task. Just be sure to go into the selection process knowing your use case, and how the tool will be used to meet your analytics needs. When picking an analytics tool, the idea of future state roadmap or anticipated growth in that platform should be a key consideration. I’ve had a client elect to choose a tool on the clear downswing because they were given a sweetheart deal on licensing.

These capabilities further accelerate the ability of enterprises to analyze their data and gain insights at a deep level. Dive into Business Intelligence Concepts, Tools, and Applications to learn how to work with large data sets using MicroStrategy’s Online Analytical Processing and Visualization capabilities to create visualizations and dashboards. These skills can be used to support strategic decision-making across any business sector. https://www.xcritical.in/ You can get familiar with one or more BI tools by learning independently or on the job. Many top companies use them, so you can benefit from listing the most common ones in the skills section of your resume if it makes sense for the role and industry in which you’re applying. Hiring managers may specifically keep an eye out for applicants who have experience with specific BI tools, especially if it is referenced in the job description.

These tools are used across all departments, industries, and business users, so consider exploring one to accelerate your career. Just like a handyman needs a toolbox equipped with hammers, nails, and screwdrivers, individuals pursuing careers in business intelligence (BI) must be familiar with certain software tools. Business intelligence involves the functions, strategies, and tools companies use to collect, process, and analyze data. Business intelligence (BI) managers manage teams of business analysts and programmers tasked with generating the insights required to make strategic business decisions.